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Real-time bidding is the driving force behind most programmatic advertising campaigns. Programmatic advertising is “the automated process of purchasing and selling online ads.
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It has become one of the most important parts of modern online advertising, surpassing previous, less efficient ways of connecting online publishers and advertisers.
It wasn’t just about producing meaningful performance, though; he was also looking for an advertising solution that was as quick and nimble as the law firm itself. MNTN Performance TV’s flexible and easily scalable platform proved to be just what Hendricks needed to market to multiple locales and generate impressive results for Craig Swapp & Associates.
As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.
Unparalleled tracking and targeting: Unlike other CTV ad platforms that use ineffective third-party vendors or charge extra for targeting abilities, MNTN uses first and third-party data to prioritize audience and performance with targeting efforts. Pelo hidden or extra fees necessary.
[3] RTB is promoted as being more effective than static auctions for both advertisers and publishers in terms of advertising inventory sold, though the results vary by execution and local conditions. RTB replaced the traditional model.
Next, the demand-side platform assigns a value to the user and places a bid on the ad space based on that check here information.
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Increasing ad space value: As real-time auctions are triggered, previously unwanted inventory increases in value for publishers, helping them to clear inventory faster.